A fractional CMO offers high-level marketing leadership and strategy on a part-time basis. They usually work with businesses ranging from $3 million to $50 million in annual revenue. But they may not have the budget or the need for a full-time CMO.

3 Key Differences:

1. Cost

Hiring a full-time CMO can be a steep cost for many businesses. According to Salary.com, the average base salary is $361,632 in the USA. The average total cash compensation (base and incentives) is $533,547 in the USA.

In contrast, a fractional CMO is much more affordable. Their price depends on your specific situation and how involved they are. They give you access to superior marketing leadership and strategy. A fractional CMO can help you choose the right marketers, tools, and channels.

2. Time

A full-time CMO works at least 40 hours per week on your business. This option is a better fit for businesses with annual revenue over $50 million.

A fractional CMO works part-time. The amount of time a fractional CMO dedicates depends on how much support you need and what your goals are. This is a great match for those that want a marketing leader, without full-time support.

3. Focus

Both fractional and full-time CMOs bring valuable experience to the table. But their focus may differ. A fractional CMO often works with multiple clients. This allows them to draw on a wide range of experiences and insights that can benefit your business. In contrast, a full-time CMO may have a narrower focus, dedicated only to one company.

A fractional CMO is a great stepping stone to a full-time CMO. They provide flexible and cost-effective marketing leadership. Also, they lay the groundwork for predictable growth. That makes them an excellent choice for businesses looking to unlock better growth.